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Advanced

Serving up insights into rising tech challenges
Challenge

The rapid advancements in tech and AI can’t be ignored. Advanced wanted to lead the charge by creating an engaging and insightful report that delivered first-hand insights from business leaders on their response to big shifts in these areas.

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Change

Kicking off at Birmingham Tech Week, we created a comprehensive comms plan and supporting assets to promote the report with customers and prospects.

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Insight

How do you prove to current and prospective customers that you are really at the forefront of what's going on in tech? By serving up fresh insights from over 6,600 industry peers across pivotal industry sectors.

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Create

The report ‘Advanced Annual Business Trends Report – AI Rising: Business in the Artificial Intelligence Boom’ explored key findings on workforce, technology, sustainability, diversity, equality & inclusion, and leadership and how businesses are navigating these areas.

Activate

We helped position Advanced as a thought leader by creating, launching and promoting the report through social channels, emails, video content and infographics. We also empowered the sales teams through a range of sales enablement assets.

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