CPI
Helping CPI promote a more sustainable future for banks
Results
Challenge
CPI needed to push a compelling message into the market focusing on its eco-card offering. The primary challenge was to engage decision-makers at FinTechs and FIs who might not be familiar with CPI or its green credentials – such as using ocean-bound plastic in its cards.
Insight
Research revealed that the target audience was largely unaware of CPI and its ESG initiatives. By clearly communicating CPI’s first-mover heritage in the eco-card space the campaign could shift perceptions and build awareness of CPI's overall green credentials.
Creative
The team developed a playful, attention-grabbing campaign that merged the banking world with the natural world to highlight the aspects that CPI's ESG initiatives aim to protect. The campaign came to life through various online and offline channels, including social media, emails, and programmatic banners.
Impact
Success was measured with an [X]% increase to website visitors, [X]% uplifts in organic search, and [X]% higher click-through rates.
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