Egnyte
Bringing cloud collaboration software to construction
Challenge
Over 17,000 companies already trust Egnyte’s B2B software and APIs to manage, secure and govern their cloud content. The business wanted to increase its penetration across architecture, engineering and construction (AEC) by raising Egnyte’s profile at trade shows.
Insight
AEC firms are time poor and have niche requirements. From seamless collaboration to streamlined administration, we identified the key selling points of Egnyte’s offering along with relevant case studies that would generate interest.
Create
We built a creative platform around the concept of ‘Delivered.’ We used short, punchy copy to directly pitch the benefits of Egnyte’s platform in conjunction with a bold hexagonal motif to add visual flair.
Activate
To sustain interest and drive leads, we produced a series of assets to be deployed before, during and after the event. We also designed the look and layout of the stand and arranged for entertainment – including a cup stacking competition – to attract visitors.
“The event turned out great — we exceeded our lead target from last year with about 200 lead scans. Stand visitors really enjoyed the challenges and they attracted a lot of attention, even from other exhibitors. I wanted to say a big thank you to the team at bbp for helping make this event a success. Really looking forward to working with the team again in the future.”
Fadi Ford
Field Marketing Manager