The Emirates Academy of Hospitality Management
Defining a brand story for a one-of-a-kind university
Challenge
As the first university in the Middle East dedicated to hospitality, Emirates Academy of Hospitality Management (EAHM) gives students an experience they can’t get anywhere else. We needed to build global awareness about the merits of studying in Dubai.
Insight
Dubai is a place literally built on hospitality. Today, it’s setting a new standard in luxury hospitality and is at the forefront of industry innovations. This insight drove our strategy of positioning EAHM as the glittering jewel at the centre of the new world of hospitality.
Create
Our creative platform ‘Made in Dubai. Leading the world.’ is an open invitation to a new breed of adventurous student seeking out a different kind of hospitality education.
Activate
We’ve helped EAHM to define its brand story, create a new look and feel and roll this out across every communication touchpoint.
“bbp was engaged to help re-position EAHM in order for the university to stand out against competition and to build awareness of Dubai as a study destination. The brand project has been a success with our target audiences — we stand out in a sometimes-cluttered space and our customers are now wanting to play their part in the brand story. The creative platform pushes the norms in the education sector, and we now offer compelling differentiators to use as a foundation to grow the business.”
Scott Noble
Director of Marketing