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Young female student holding up a science flask

ICS London

Making education personal for a leading international school

ICS London is an International Baccalaureate school, ranking in the top 20% of UK schools. It looked to us to build on its brand by developing a concise, captivating value proposition and brand identity that would set it apart in a busy market.


Our planning work identified personalised learning as ICS London’s key differentiator, and we made this central to our brand identity through the creative platform: ‘Education, we make it personal’.

Web banners promoting ICS London
Screenshots of education marketing tool kit on iPads

We updated ICS London’s brand guidelines with a new tone of voice and refreshed look and feel to bring the creative platform to life. This included boilerplate messaging, copy samples, photography guidelines and much more.

ICS London rollup banner

We’ve since applied this to develop a plethora of assets for ICS London to use online, within the school and at events, including pull-up banners,

posters, web banners and a range of other deliverables.

“It was a real pleasure working with the bbp team on this project, and I truly believe it has helped ICS London find its niche in the market.

Stephen Richards

Director of Marketing and Admissions, ICS London

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