Keylane
Unlocking tomorrow for insurance and pension businesses
Challenge
Keylane, a leading SaaS platform for the insurance and pension industry, aims to empower businesses to transform through technology. Our task was to refresh its identity to help it appeal more to C-suite targets focused on digitalisation.
Insight
To get ahead in a rapidly evolving industry, insurance and pension businesses need to optimise their processes. We needed to demonstrate the benefits of digital transformation, establishing Keylane as a supportive partner.
Create
Our creative platform ‘Unlock tomorrow’ speaks to Keylane’s ability to free the potential of insurance and pension businesses by giving them access to the processes, products and innovations that will drive future transformation, today.
Activate
Using our creative platform as a guide, we were able to develop a house style toolkit complete with an elevator pitch, mission statement, tone of voice, refreshed imagery, icon suites, sample assets and more.