Launching an innovative new video conferencing solution
Many solutions have wrongly promised to end video conferencing (VC) pain, until Logitech built Tap, a one-touch device that unifies conferencing technology. We needed to introduce this new solution to the masses.
Desk research into audiences, the industry and competitors found that Logitech stood out for its high-quality experiences, simplicity and value for money. These factors gave us our value proposition ‘Create value through effortless collaboration’.
We adapted the value proposition into a creative strapline ‘Make every place a perfect video collaboration space’. This provided the anchor for high-impact creative executions that put Tap at the heart of small, medium and large meeting spaces.
We rolled the campaign idea out as a toolkit for the regional teams within EMEA and APAC. This included digital banners, press ads, a video and microsite. We also created a playbook to help the Logitech teams activate the campaign in their regions.
"Our long working partnership with bbp has created many great campaigns. The latest is a campaign for Tap, a touch controller for video conferencing, and yet again team bbp delivered. The high impact visuals made us stand out from the competition and the playbook was a huge help to our regional teams when implementing the campaign across EMEA and APAC. We thoroughly enjoyed working with bbp on this project and have many more in the pipeline."