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NetApp Automotive

Reinforcing NetApp as a strategic cloud partner for the automotive industry

NetApp is a global leader in data storage. What many of its customers aren’t aware of, though, is that it also has a rich array of cloud and hybrid cloud services. We needed to change this.

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With the auto industry generating vast pools of data, the business model is shifting from selling cars to monetising data. We had to connect with technical and manufacturing leads with relevant themes positioning NetApp as a driver for business change.

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Our value proposition of ‘Connecting your data to accelerate transformation’, addressed the challenge of keeping pace with rapid change. We created messaging for key personas, as well as a hard-hitting campaign that spoke to the data challenges of the businesses.

Three social posts promoting NetApp's automotive capabilities

Witty, straight-talking language mixed with bright, impactful imagery makes the campaign stand out from the typical tech-speak that dominates the industry. We created adverts, an EDM campaign and social posts – all driving to a campaign landing page.

Our campaigns, developed with bbp, have showed excellent results in customer engagement. bbp is a very engaged agency and is very strong
on meeting program planning and timelines. I would highly recommend bbp to take on customer stories creation and video creation.

Sandrine Rollin
Verticals & Globals Marketing EMEA

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