NetApp
Driving engagement and thought leadership for NetApp at Hannover Messe
Challenge
NetApp faced the challenge of promoting its intelligent data infrastructure at Hannover Messe, a leading industrial trade fair. The objective was to highlight its solutions, alongside partners Fraunhofer and AWS, for the engineering industry, focusing on how NetApp’s data storage can enhance digital twins, production quality, efficiency, worker safety, and more.
Insight
Understanding the critical needs of the engineering sector, we recognized that NetApp’s solutions needed to be communicated in a way that emphasized their practical benefits. The insight was to develop promotional assets that would effectively engage target businesses and showcase NetApp’s expertise and collaborative efforts with Fraunhofer and AWS.
Impact
We developed a suite of promotional assets including emails, solution briefs, and social media content. This ensured engagement with key target businesses before, during, and after the event, supporting the sales team in building and nurturing leads. Through these assets, NetApp successfully showcased their thought leadership and deep understanding of the engineering industries, driving engagement and business opportunities within these critical sectors.