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Positioning embedded payments as a gateway to customer loyalty

Payrix needed to build demand for their embedded finance solution through a compelling campaign targeting software platforms.


To position Payrix as a leader in embedded finance, we wanted to show how their embedded payments can act as a gateway to a whole host of solutions, such as embedded lending, increasing customer loyalty, lifetime value, and opening up new revenue streams.


We developed a suite of promotional assets, including an ebook, landing page, paid display ads, paid social content, infographics, and a video. These assets generated awareness and highlighted the need for Payrix's embedded finance solution. The campaign firmly cemented Payrix as a thought leader in the sector while driving engagement with software platforms and applications.

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