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Proving Payrix’s deep expertise in embedded payments

We were asked to create a thought leadership campaign to highlight Payrix's deep understanding of their software platform clients’ end-customers – SMB merchants.


Our starting point was raw data insights from proprietary research Payrix had conducted into these software platform users and their concerns. We wanted to create a campaign that would raise awareness of Payrix’s market expertise while driving lead generation.


The campaign deliverables included a 20-page PDF report, landing page copy, display banners, social media posts, infographics, and a launch video. Using a colourful illustrative approach couples with bold headlines, we wanted these assets to effectively demonstrate Payrix’s expertise, with an aim to increase engagement and lead generation.


The report reinforced Worldpay's position as a thought leader while the social and display assets were highly targeted to ensure it got in front of as many of the right prospects as possible, driving interest and registrations for Payrix’s solutions.

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