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  • Writer's pictureJerome Langford

When is video marketing right for B2B?


B2B video marketing

The time and costs associated with video marketing have some B2B businesses running for the hills. But we’re here to change perceptions and show you how it can work for you.


Did you know, 70% of B2B buyers view videos before making purchases? Did you also know, humans retain 95% of the message from video content, compared to just 10% via text?


Surely these stats go some way to tempting you into trying video marketing. And remember, you don’t need to spend millions to take advantage of this powerful medium.


A handful of things to consider…

  • Never underestimate the value of more affordable options like how-to videos, customer testimonials and case studies.

  • You can reach potential customers with nothing more than an enthusiastic account lead with a phone camera.

  • It can be as simple as adding animation to your existing marketing output – anything that brings energy, motion and visual interest.

  • Drop the preconception that anything but the most carefully choreographed, bespoke video will do.

  • Video content presented by real customers or team members offers an authenticity and human connection that speaks to people.

Marketing is about conveying a message. And videos remain the most potent weapon in your arsenal for landing a message and making it stick.


How stylish, technical and expensive is up to you, but don’t forget, you have more flexibility than you might think.


So, when is video marketing right for B2B? We’d argue always. If you want more eyeballs, better memorability and improved returns, whip out that director’s chair.


Want some inspiration? Check out videos we’ve created for Worldpay, Keylane and Logitech. Then, if you’re ready to leap into the world of video, contact our team today.


Original long-form article published on The Drum, read here.


Featured image by Joey Huang on Unsplash.



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