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Demand Gen: Mastering your craft (2/3)

2. Create like a chef


Imagine the creation phase of your demand generation strategy like Jeremy Allen White in The Bear, crafting a gourmet feast. The chef meticulously selects the finest ingredients, creates a balanced menu, and ensures each dish is perfectly timed. This culinary magic can transform your marketing efforts into something truly exceptional.


Selecting the right ingredients

Just like a chef begins with fresh, high-quality ingredients, your content must be top-notch and varied to captivate your audience. Think of your content types as your pantry staples: blog posts, videos, whitepapers, and case studies. A well-rounded content strategy is like a diverse menu that keeps your customers coming back for more.


Crafting the perfect menu

A well-crafted menu hits all the right notes, just like an effective demand generation campaign targets various audience segments. The trick is to serve the right content to the right people at the right time. Imagine your kitchen running like clockwork, with every chef in sync. Your content strategy needs a similarly holistic approach where everything is connected and in-tune with one another. According to a study by Demand Gen Report, 47% of buyers view 3-5 pieces of content before engaging with a sales rep. This shows the importance of having a synchronized content strategy that guides the buyer through the journey seamlessly.


Taking things personally

Everyone’s seen a kitchen tense up when an important food critic sits down. The team doesn’t just plate up any dish but pulls together to offer something special. Even if Account-Based Marketing (ABM) isn't your go-to, adding it to the mix can help you wow those high-value prospects. A report by ITSMA found that 87% of marketers who measure ROI say that ABM outperforms other marketing investments. This indicates the significant impact personalized strategies can have on high-value targets.


Standing out on your terms

With countless restaurants opening every week, you need to make every effort to get heard. Whether it’s a celebrity chef in the kitchen or an unusual blend of seasonal, fresh ingredients on your menu, you need to be smart about how you pull in the crowds. Similarly, optimizing your content for SEO and SEM ensures it stands out to your audience. Use the right keywords and search terms to make your content pop.


Wrapping up

Taking a leaf out of a chef's cookbook can help you create a demand generation strategy set to impress. Blend high-quality content, deliver it to the right audience at the right time, and personalize your approach to make your audience feel special. With these elements, your brand will shine in a crowded marketplace, attracting and retaining the right customers.


Ready to start cooking up some exceptional demand generation campaigns? Contact us for a consultation, and let’s whip up a menu that will captivate your audience and elevate your marketing game.



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