Worldpay
Redefining Worldpay’s proposition as a standalone business
Challenge
Worldpay was going through a period of rapid organisational transformation as it demerged from the FIS business to become a standalone company. This presented an opportunity for the business to redefine itself to the market.
Insight
At bbp we conducted senior stakeholder interviews to define the brand pillars of scale, people and technology based on the unique qualities that only Worldpay can deliver. Next, we distilled these into a value proposition for the market of ‘People-powered. Technology driven.’ that would appeal equally to SMB, Enterprise and Software Platform customers.
Creative
We created inspiring narrative decks for both the internal and external audiences to galvanise everyone around the revised proposition and what this means for the business. Once the brand fundamentals were in place, we brought this to life with a refreshed look and feel, photography guidelines and a suite of brand launch assets for use by the global business.
Impact
We had some tough deadlines to hit in order to coincide with the commercial launch of the business as a standalone company. Not only did we hit every milestone, we managed to roll out an extensive toolkit of assets to ensure the teams had everything they needed to communicate the new proposition.
